University Center Launch

A multi-level, multi-day event to celebrate the opening of the New School’s University Center. Imaginary Media was responsible for the conception, planning, and execution of the media and experiential content for the opening gala.


We produced a 3D-animated curtain-raiser video, interactive stairwell installations, unique multimedia content and motion graphics for the central auditorium event, as well as digital signage for over 50 televisions deployed throughout the building.