On October 6, Imaginary Media teamed up with Wallplay for Complex's “Drive to the Moon,” an interactive and imaginative experience held at the Villain event space in Brooklyn. Presented by the 2017 Kia Forte, “Drive to the Moon” witnessed Villain transform into a futuristic playground, with large-scale projections adorning the walls created by Imaginary Media.
As the music blasted, attendees excitedly awaited their chance to try out the innovative Kia Forte installation, which featured a live model of the car set against a generative projections environment, providing an incredible virtual experience. Imaginary Media hacked the Kia Forte to control the projected environment. Participants used the wheel, pedals, and wind shield wipers to effect the world around them. Needless to say, this was definitely one of the biggest hits of the evening.