BRUNCHFAST

360 Projection Experience

In November of 2016, Imaginary Media teamed up with Wallplay to create a world of breakfast. Imaginary Media created a 360˚ immersive projection world that filled a 20’ cube. This was the land of Brunchfast, Jack in the Box’s latest offering. Participants were taken on a journey through the Brunchiverse, during which their movement would trigger flowers blooming, syrup rippling, and personal clouds forming around their feet.